Teardown
Why fintech naming keeps arriving at the same six syllables
8 min · Lisbon
Interview
The year Farro & Field stopped selling wheat
Twelve farms, one name, and the buyer meeting that changed how a forty-year-old cooperative describes itself.
12 min · Paris
Field notes
What a design system costs after the launch
9 min · Bengaluru
Every brand faces a different problem. We organise the studio around four of them — the brand a shopper picks up, the brand a market invests in, the brand a person walks into, and the brand that has to say something out loud.
Advertising
Campaigns that carry the brand rather than interrupt it. Platform to concept to production, made by the same team that wrote the position — so the film, the poster and the pack argue for the same thing.
58 campaigns
Consumer Branding
Product brands of every size and sector — food, beverage, beauty, healthcare, private label. Strategy, design and packaging in one team, driven by shopper insight and shelf reality rather than boardroom preference.
96 engagements
Corporate Branding
From first-round startups to listed groups, in B2B and B2C. Brand platforms, architecture and corporate communication that hold up under a transformation, an acquisition, or an annual report.
71 engagements
Retail Branding
Flagships, networks, workspaces and hospitality. Strategy, design and architecture combined so that a customer journey, and not a mood board, decides what the space is for.
47 engagements
Selected workAll case studies →
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Consumer Branding
Farro & Field
A twelve-farm cooperative selling wheat as a commodity for forty years, renamed and repositioned for direct wholesale.
PositioningVisual identityPackaging
Finance · 2024
Northbank
A regional bank whose voice was written by its complaints department. We made that a strategy instead of an accident.
Drop a case still
Healthcare · 2024
Cadence Health
Naming and identity for nine merging clinics, plus the patient-facing publication that introduced them to each other's patients.
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Retail · 2023
Rivet & Bloom
A hardware chain's flagship rebuilt around the way trade customers actually move through a store before seven in the morning.
From the newsroomAll stories →
Interview
Anselm Roux on selling a studio he did not want to leave
Fourteen years, one acquisition, and the earn-out clause he now warns every founder about.
16 min · Paris
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Essay
The brief is the deliverable
Most engagements fail before any work is made. A defence of spending a quarter of the budget on the question.
6 min · Lisbon
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Teardown
Six packaging systems that survived a supermarket shelf
Photographed under the actual lighting, at the actual distance, next to the actual competition.
11 min · Paris
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Event · 14 August
Shelf Test, live teardown
Six packaging systems photographed in a supermarket aisle that morning, argued about on stage the same evening. Free, 120 places, Paris.
Est. 2011Paris · Lisbon · BengaluruStrategy · Expression · Experience · ContentVol. XV
Brands launched or rebuilt214
Founders interviewed on the record1,880
People, across three studios131
Readers, weekly edition96,400
“They spent the first month telling us what we were not. It was the most expensive and most useful thing anyone has done to this company.”